Case study
Enterprise freight platform development
At a glance
What Novamar Tech delivered
Strategy, engineering, and interface design
Product strategy
- Discovery workshops and stakeholder interviews.
- Market and competitor analysis.
- User journey mapping.
- Feature prioritization and roadmap planning.
- Business requirements definition.
- Lead generation strategy development.
Engineering & infrastructure
- End-to-end platform architecture design.
- Frontend and backend development.
- Third-party logistics integrations.
- Freight quote and shipment tracking integrations.
- User authentication and account management.
- Responsive web implementation.
User experience & interface design
- UX research and information architecture.
- Wireframing and prototyping.
- User-friendly booking flows.
- Mobile-first responsive design.
- Design system creation.
- Continuous usability improvements.
Project overview
ShipNBuy, a freight platform for Lotra Logistics LLC
SHIPNBUY is a freight shipping platform developed for Lotra Logistics LLC, designed to simplify the process of obtaining freight quotes, booking shipments, and tracking cargo through a single digital solution.
The project was created to address the growing demand for user-friendly freight booking services in the U.S. market. Our team conducted extensive discovery sessions, market research, and competitor analysis to identify opportunities for improving customer acquisition and engagement.
The platform was designed to streamline the entire shipping journey, allowing users to compare freight options, request quotes, submit booking applications, and monitor shipments in real time through an intuitive interface.
The challenge
Attracting customers while simplifying freight booking
Lotra Logistics needed a digital platform that could attract new customers while simplifying the freight booking process for businesses with limited logistics expertise. Several challenges had to be addressed:
- Creating an intuitive booking experience for first-time users.
- Increasing lead generation without restricting access to key platform features.
- Integrating external freight quote and tracking providers.
- Supporting business development efforts with user-focused discovery insights.
- Selecting a scalable technology stack capable of supporting future platform growth.
The solution needed to balance ease of use, operational efficiency, and long-term scalability.
The solution
A complete freight platform built for usability and growth
To address these challenges, Novamar Tech designed and delivered a complete digital freight platform focused on usability, automation, and customer acquisition. Key capabilities included:
- Streamlined freight quote search experience.
- Booking request and application workflows.
- Shipment tracking and status monitoring.
- User account and profile management.
- Lead generation strategy based on progressive user engagement.
- Integration with external logistics and freight service providers.
- Responsive experience across desktop and mobile devices.
The platform was built with scalability in mind, creating a solid foundation for future enhancements and service expansion.
Outcomes
Operational improvements across the platform
New customer acquisition
The platform introduced a frictionless quote discovery process that encouraged users to explore shipping options before registration, improving engagement and lead generation.
Improved visibility
Customers gained access to real-time shipment updates and freight information through a centralized platform experience.
Workflow simplification
Booking requests, quote comparisons, and shipment management were consolidated into a single interface, reducing operational complexity.
Scalable infrastructure
The platform was designed to support future growth, additional integrations, and expanding logistics services.
Technology stack
Technologies and tools we used
- Backend
- .NET Core 8
- Database
- PostgreSQL
- Frontend
- Angular 19, ngx-slick-carousel, MapLibreGL
- API
- REST, GraphQL
- Integrations
- Third-party freight quote and tracking system providers, Twilio, SendGrid
Client testimonial
What our client had to say
The project developed technical documentation, conducted a feasibility study, and created a comprehensive RFP to support vendor selection and project execution.
Every item that was outlined in the proposal was delivered, ahead of time. Additionally, various optimizations were proposed to further not only save time and money with our current systems and vendors, but also make our processes more efficient.
Moreover, the team has met the client's needs and been responsive. Overall, the team has been available and calm under pressure and saved us money to their own detriment.
Managing Director, Lotra Logistics LLC
Engagement facts
Behind the build
ShipNBuy's digital journey, from quote to delivery
Freight quote search, booking workflows, shipment tracking, and account management, delivered as one responsive platform for Lotra Logistics LLC.
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